SERVICES.

/'sɜːvɪsɪz/ plural noun

QUBE Theatricals is an executive producer and general management company at the forefront of live entertainment, specialising in concerts, musicals in concert, and theatre productions across the West End, national and international tours, and one-night-only events. Founded by Sam Quested and Darren Bell, QUBE combines over two decades of experience delivering award-winning musicals, world-class concerts, and landmark staged events.

QUBE's general management team has supported a remarkable array of productions, from the Savoy Theatre premiere of Burlesque the Musical (which also included the regional try outs) to the Southwark Playhouse run of Midnight Cowboy: A New Musical, and the critically recognised Bonnie and Clyde at the Arts Theatre, Garrick Theatre, and on tour. Other highlights include Rock of Ages, Curtains, The Last Five Years, and The Wedding Singer in London/South Korea. They have also overseen, produced, and general managed staged concert productions such as Zorro!, Cinderella, Oklahoma! in Concert, Evita, Something Rotten! (WhatsOnStage Award winner), and Love Never Dies (WhatsOnStage Award winner).

Alongside musicals, QUBE’s leadership team is recognised as the foremost producer and general manager of major West End concert events at iconic venues including the London Palladium, Theatre Royal Drury Lane, The London Coliseum and Cadogan Hall. Our work has showcased stars including Audra McDonald, Ariana DeBose, Alan Cumming, Stephanie J. Block, Megan Hilty, Jeremy Jordan, Chita Rivera, Laura Benanti, Kelli O'Hara, Sierra Boggess, Patti LuPone, Cynthia Erivo, Tituss Burgess, Hannah Waddingham, and Michael Ball.

Executive Producing

Initial Strategic Role

  • We provide the Commercial StrategyDefinitionThe comprehensive financial master plan designed to maximise revenue through strategic ticket pricing, cost control, and market positioning. and offer high-level creative input during the early stages of development.
  • Our team handles the creation, drafting, and ongoing oversight of the comprehensive production budget.
  • We manage the creation of all Investment DocumentationDefinitionDetailed financial and legal paperwork provided to potential backers to outline the risks, rewards, and structure of a production. required for financial stakeholders.
  • We lead the negotiations for the venue and all third-party commercial agreements.
  • We offer dedicated support to the key creative team to ensure the production runs smoothly.
  • We maintain constant alignment between the creative vision and the production’s commercial goals.

Production Oversight and Deal-Making

  • We act as the day-to-day producing partner, supporting the lead producer throughout the entire process.
  • We oversee all investor materials, legal agreements, and official communications.
  • We manage internal team dynamics and foster strong relationships with all external stakeholders.

Structure and Terms

  • Our role is hands-on and operational; we do not take passive or honorary credits.
  • No financial "raise" or investment is required from our team to begin work.
  • We operate on fixed fees or a Royalty StructureDefinitionA compensation model where key creatives and producers earn a percentage of the show's weekly gross box office receipts. to suit the production's needs.
  • Our royalty structure aligns our long-term incentives with the success of the show without creating financial risk for the production.
  • We receive a full Executive Producer credit for our active management role.

General Management

Scope and services

  • We manage the scheduling and the full rehearsal planning process.
  • We oversee Union ComplianceDefinitionThe legal adherence to the complex employment rules, pay scales, and working conditions set by industry trade unions. and the contracting of all performers and creative staff.
  • We handle the negotiation and legal contracting for all creative and technical personnel.
  • We handle the recruitment and hiring of all Technical StaffDefinitionThe team of specialised engineers and artisans who operate the physical production during every performance..
  • We manage foreign visa applications and Foreign Entertainers UnitDefinitionThe UK tax department responsible for managing income tax for performers and technicians who are working from overseas. compliance where applicable.
  • We provide oversight for insurance, Health and Safety, and all legal regulatory requirements.
  • We provide detailed weekly reports to the producers and all relevant stakeholders.
  • We manage ongoing communications and updates with the show's investors.
  • We offer full support for the casting process and the daily needs of Company ManagementDefinitionThe specialised administration of a show’s personnel, overseeing payroll, wellbeing, logistics, and daily requirements..
  • We coordinate the Gala NightDefinitionThe official opening night of a production, involving press, invited guests, and a formal celebration or party. and all official opening celebrations.
  • We oversee the management of House SeatsDefinitionPrime tickets held back by the producers for VIPs, investors, and cast guests, rather than being sold to the public. and all specific producer ticket allocations.
  • We attend and chair all Production MeetingsDefinitionA collaborative session where producers and department heads align on the creative, technical, and logistical progress of the project. to ensure progress is maintained.

Staffing Levels

  • Two General Managers are available from the point of contract signature.
  • One Assistant is available starting ten weeks prior to the commencement of rehearsals.
  • One Assistant is available from the first day of rehearsals through to the closing performance.

Marketing, Ticketing & Sales

  • We develop the sales planning and Pricing StrategyDefinitionThe dynamic calculation of ticket price points across the theatre to ensure the show covers its weekly running costs. alongside the marketing agency.
  • We manage Hold ManagementDefinitionThe strategic control of ticket inventory, reserving specific seats for press, VIPs, or marketing initiatives before public release. on ticket inventory to ensure maximum availability and revenue.
  • We provide detailed sales reporting and financial forecasting.
  • We act as the central link between ticket agents, marketing teams, and press representatives.
  • We chair weekly marketing update meetings to track progress and adjust strategy.

Financial & Accounting Oversight

  • We handle the setup and control of the production’s Special Purpose VehicleDefinitionA dedicated legal entity formed specifically for a show to protect assets and manage the production's unique financial lifecycle. and bank accounts.
  • We manage the weekly approvals and the strict cost control process.
  • We provide full bookkeeping services, payroll, and all freelance payments.
  • We manage royalties administration and track the point of RecoupmentDefinitionThe specific point in time when a production has earned back its initial investment and begins to move into profit. for investors.
  • We provide active cashflow management to ensure the show remains solvent.
  • We manage the administration of Theatre Tax ReliefDefinitionA UK government tax incentive allowing production companies to claim back a percentage of qualifying production and development costs. and all VAT ReturnsDefinitionThe mandatory reporting and reconciliation of Value Added Tax to ensure the production remains compliant with government tax regulations..
  • We handle all end-of-year filings and act as the direct liaison with the tax authorities.