QUBE Theatricals is an executive producer and general management company at the forefront of live entertainment, specialising in concerts, musicals in concert, and theatre productions across the West End, national and international tours, and one-night-only events. Founded by Sam Quested and Darren Bell, QUBE combines over two decades of experience delivering award-winning musicals, world-class concerts, and landmark staged events.

QUBE’s general management team has supported a remarkable array of productions, from the Savoy Theatre premiere of Burlesque the Musical (which also included the regional try outs) to the Southwark Playhouse run of Midnight Cowboy: A New Musical, and the critically acclaimed Bonnie and Clyde at the Arts Theatre, Garrick Theatre, and on tour. Other highlights include Rock of Ages, Curtains, The Last Five Years, and The Wedding Singer in London/South Korea. They have also overseen, produced, and general managed staged concert productions such as Zorro!, Cinderella, Oklahoma! in Concert, Evita, Something Rotten! (WhatsOnStage Award winner), and Love Never Dies (WhatsOnStage Award winner).

Alongside musicals, QUBEs leadership team is recognised as the foremost producer and general manager of major West End concert events at iconic venues including the London Palladium, Theatre Royal Drury Lane, The London Coliseum and Cadogan Hall. Our work has showcased stars including Audra McDonald, Ariana DeBose, Alan Cumming, Stephanie J. Block, Megan Hilty, Jeremy Jordan, Chita Rivera, Laura Benanti, Kelli O’Hara, Sierra Boggess, Patti LuPone, Cynthia Erivo, Tituss Burgess, Hannah Waddingham, and Michael Ball.

Executive Producing

    • Provides commercial strategy and high-level creative input

    • Budget creating, drafting and oversight

    • Investment doc creation

    • Leads venue and third-party deal negotiations

    • Supports key creatives

    • Maintains alignment between the creative and producing teams

    • Acts as day-to-day producing partner, supporting the lead producer throughout

    • Oversees investor materials, agreements, and communications

    • Manages internal team dynamics and external stakeholder relationships

    • Role is hands-on and operational – not a passive or honorary credit

    • No raise, no financial investment required

    • Paid fixed fee plus 1.5% royalty on net box office receipts

    • Royalty aligns long-term incentive with show success, without exposing the production to early-stage financial risk

    • Above title producer credit in last position

General Management

    • Scheduling and rehearsal planning

    • Union compliance and contracting

    • Creative contracting and negotiation

    • Crew contracting and negotiation

    • Foreign visas / FEU if applicable

    • Insurance, H&S, and regulatory oversight

    • Weekly reporting to producers and stakeholders

    • Investor communications

    • Recruitment of all technical and production staff

    • Casting and company management support

    • Gala Night coordination

    • Oversight of house seats and producer allocations

    • Attendance and chair production meetings

    • 2 x GM available from signature.

    • 1x assistant available from 10 weeks prior to rehearsals

    • 1 x assistant available from 1st day of rehearsals through to closing. 

    • Sales planning and pricing strategy with marketing agency

    • Hold management

    • Reporting and forecasting

    • Liaison with ticket agents, marketing, and press teams

    • Weekly marketing update meetings

    • Setup and control of the production SPV and bank accounts

    • Weekly approvals and cost control process

    • Book keeping

    • Payroll and freelance payments

    • Royalties administration and recoupment tracking

    • Cashflow management

    • Theatre Tax Relief administration

    • VAT returns

    • End-of-Year filings and HMRC liaison